NL - Alert

Instant information for everyone in the event of an emergency.BRIEFING

INSTANT INFORMATION FOR EVERYONE OF AN EMERGENCY

NL-Alert For NL-Alert, the government alarm tool, we developed a campaign to motivate people to warn their environment after receiving an NL-Alert. To inspire them, we show situations in which someone may not receive an NL-Alert. In a split-screen we see someone who receives an NL-Alert warn another, who is not reading or receiving the NL-Alert at that time due to circumstances. In social media we see even more concrete situations in which warning someone else can be relevant. With this we motivate the target group to do the same when such a situation arises. We conclude with the message "Everyone immediately information of an emergency".